At LINC-Learning we offer a unique service combining technical knowledge and expertise together with years of experience in eLearning design to create product training to suit all your needs. We pride ourselves in offering a personal service and building a relationship with our customers to not only understand your products but your business goals in creating online training content.
The type of training we typically produce includes:
- Overview and concept training
- Getting Started Tutorials
- New Product Training
- Hardware and software simulations
- Job aids
In the side bar you will find links to pages showing examples of each of these type of content.
Benefits of online product training.
Experience has shown that online training can provide a whole host of benefits as well as solutions to lack of product knowledge.
Internally within a company maintaining product knowledge is vitally important across all members of staff who have contact with the customer: sales, pre-sales, professional services, manufacturing, customer support etc. The fact that eLearning can be taken anytime, anywhere often means the difference between employees making time for training and not fitting it into their busy schedules.
Training the channel is usually an even bigger challenge than training internal staff. Here online training means you can reach a larger audience across many countries and different time zones. The cost of expenses to Resellers attending classroom training is often used as an excuse. So the fact that eLearning only requires time but no travel or accommodation expense and at the same time can be tracked to each individual completing a course, is highly significant.
At LINC-Learning our philosophy has never been to try and replace classroom training with eLearning but to blend with it and use technology to fill the gaps that classroom training cannot reach. Online training can be used to great effect when combined with classroom training. It can be used as a pre-requisite, covering the basic information and terminology, which instructors find refreshing as a class of new students all then have a base level of understanding to build from. It is surprising how much time this can then save in the classroom, potentially reducing it by days. Another way in which eLearning can be used in the classroom is by the use of a simulation. If your product is large or complex or expensive then a simulation is often a means by which each student can be guided through a process without the risk of either damaging it (very useful when onsite and training on a live system) or without investing in multiple high value systems.
Finally, Customer training; the benefits of training customers has always been acknowledged to be huge.
A getting started training supplied with a demo version of your product may help to clinch a sale.
Post sale, it is well known that the customer can tend to feel more anxious than excited immediately after a purchase. Having access to training will allow a customer to quickly get up to speed, boost confidence with the product and begin to realise their ROI. We often say that good training is like clever marketing: the customer learns about a product, realises the benefits and then hopefully does what we all want, spreads the good word. There is nothing more powerful than word of mouth recommendation.
Of course the flip side of having a trained customer is they will make less demands on the supplier with fewer questions and less support calls.
Lastly, the expectation of customers in the 21st century is that somewhere they will be able to find a video or training showing them how to use a product, it may even be a specific aspect of that product. Most people by nature prefer the easy option and for learning that is for someone first to show them how to do something, then they will want to try it for themselves. If the first video or training they find is your own company one then you can use that to link to other product information and potentially repeat business.